Client
Bank Leumi
Industry
Banking
From 2.7★ to 4.5★ — Redesigning Israel’s Top Bank App
Problem
The existing app was cluttered, hard to navigate, and dated.
Goal
We aimed to modernize the app with a clean, intuitive interface and streamlined navigation.
Impact
The new experience set Leumi apart as a digital banking pioneer
The app rating jumped from 2.7 to 4.5
Positive reviews surged
Engagement was record-high
Research
User research
To better understand users' needs, we interviewed a wide range of bank application users, bankers, and fintech professionals.
Among the many questions we had, We wanted to know:
Why do bank app users use their apps, and how often?
What do app users do with their apps?
Where is banking headed?
Market research
We opened bank accounts in leading banking applications and downloaded a variety of applications, from crypto trading to budgeting.
Research insights
The app needed to be:
Flexible & Customizable to adapt to diverse user needs.
Empathetic & Educational to guide users in making informed financial decisions.
Intuitive & Efficient, with easy access to actions and streamlined user flows.
Solution
Accessible
We added bottom navigation for faster access to main sections.
A personalized actions button with each user’s top 4 tasks just one tap away.
Static screens like Transactions now offer rich insights and quick actions — making everyday banking smarter and faster.
Before - Navigation hidden in the menu
After - Menu bar for faster navigation
Before – Actions list buried 2 clicks deep
After – Main button reveals 4 key user actions
Empowering
The empowers users with insights on upcoming expenses and spending habits, enabling smarter planning and confident budgeting.
User-centric insights that turn data into action
Visual spending for smarter budgeting
Flexible
Built to scale, the app adapts effortlessly—from one card to many, one account to multiple. Flexibility that powers every banking need.
User with only one card
User with many cards
Design validation
User testing
We tested the concept and final design with Leumi users (25–75 years old), guiding them through tasks of increasing complexity. The goal was to ensure they could quickly find information and complete key actions like transfers and check deposits.
Next steps
More pages are redesigned, and more features are added depending on user requests and business needs.
