Client
Elementor
Industry
Web creator tool
Emails Made Easy — and 80K Users Agreed in 5 Months
Problem statement
The WordPress site fails to send system emails. This frustrates website visitors, who could be missing emails such as a purchase transaction. As a result, the website owners may lose clients and incur financial losses.
Goal
Create a product that will ensure the successful delivery of system emails to website visitors' inboxes. Website owners should also be able to track the system emails their site is sending and see their statuses.
Impact
The plugin has proven to be very easy to install and use.
80K installs since September 2024 (data from February 2025').
Groundbreaking plug and play solution.
Positive feedback in the community.
Research
User research
Elementor’s Facebook community highlighted a need for a solution to send system emails, like account activations and order confirmations. These differ from marketing emails sent via platforms like Mailchimp.
Market research
I tested multiple WordPress plugins and SMTP platforms to analyze their onboarding, dashboards, email authentication, and deliverability features.
Insights
Current solutions do not cover all of the user's needs:
They have complicated flows.
They offer only the SMTP protocol integration or a log dashboard.
Solution
Site Mailer offers an easy plug-and-play solution. Users are assigned an authenticated email, ensuring system emails reach the mailbox. The intuitive dashboard allows users to monitor email logs, troubleshoot issues, and authenticate their domains for a more professional appearance.
Onboarding to the plugin.
Typography hierarchy for fast scanning.
Impact
The plugin has proven to be very easy to install and use.
80K installs since September 2024 (data from February 2025').
Positive feedback in the community.
Next steps
We want to add more capabilities, such as searching and filtering the data on the table.
